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Films & Schedules - PINK RIBBONS, INC.

PINK RIBBONS, INC.

Wed, Feb 22, 2012
at 8:30 PM (Cinema 21)
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Sat, Feb 25, 2012
at 3:30 PM (Whitsell Auditorium)
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PINK RIBBONS, INC.

DIRECTOR: Léa Pool - CANADA

Breast cancer is the most common form of cancer in women. As one of the scientists interviewed puts it, “The most important risk factor in getting breast cancer is being a woman.” Léa Pool’s eye-opening film pulls the curtain back on the industry surrounding breast cancer awareness and exposes the truth of how little money actually goes toward research while corporations fatten their bottom line. Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb, and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” becomes obfuscated by a shiny, pink story of success. “There are plenty of women who’ll want to see it. And they’ll be seeing red, not pink.”—Variety (98 mins.)

Selected Filmography: Anne Trister (86), La demoiselle sauvage (91), Lost and Delirious (01), The Blue Butterfly (04), La dernière fugue (10).

FILM REVIEW

DIGITAL



Interests: Documentary.

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